The outfit is camera-ready. The caption is clever. The classroom lighting is doing its best, and the internet is ready to decide whether the woman at the front of the room is inspirational, inappropriate, or its newest “Teacher Bae.” Somewhere between the fit check and the comment section, one question deserves more attention: what happens to the students when their classroom becomes part of somebody else’s personal brand? This is not a demand for teachers to become beige people in beige cardigans. Educators are allowed to have style, humor, creative interests, and lives outside school. Nor is a flattering photograph evidence of narcissism. The useful distinction is between an adult choosing to be visible and students being drawn into that visibility. The cases below show why those situations should not be lumped together. An outfit controversy, a sponsored classroom video, and a livestreamed confrontation raise different questions. The goal is not to diagnose the people involv...